Business Finland is the Finnish government organization for innovation funding and trade, investment, and travel promotion. Business Finland has 40+ offices globally dedicated to supporting businesses around the world.

As a part of the Team Finland Network, Business Finland fosters growth by helping Finnish businesses go global and by supporting and funding innovations. Their task in Brazil is to build bridges and win-win partnerships between private companies and government organizations from both countries to generate new lucrative business. Services are designed for companies aiming for bold business growth and renewal on international markets.

Business Finland office in Brazil offers free-of-charge services for internationalization in the following areas:

Advice for global growth and target market;
Access to business contacts and group visits;
Advice on local business culture and behaviour;
Market information (studies, opportunities).

CONTACTS
INTERNATIONALIZATION SERVICES

NATALIA ARAUJO

Advisor (Energy, Bioeconomy, General Market Advice)
Sao Paolo, Brazil
natalia.araujo (at) businessfinland.fi
tel. +55 11 93354-6015

INTERNATIONALIZATION SERVICES
JOÃO BORDON

Senior Advisor (Health, ICT, Mining, General Market Advice)
Sao Paolo, Brazil
joao.bordon (at) businessfinland.fi
tel. +55 11 93372-6007

MARCELO GUIMARAES

Senior Advisor
Sao Paulo, Brazil
marcelo.guimaraes (at) businessfinland.fi
tel. +55 11 9811 73780

MATTI LANDIN

Senior Advisor (Bioeconomy, ICT, General Market Advice)
Sao Paolo, Brazil
matti.landin (at) businessfinland.fi
tel. +55 12 99744-4762

HEIDI VIRTA

Senior Director, Head of Region
Sao Paolo, Brazil
heidi.virta (at) businessfinland.fi
tel. +55 11 97851-8118

WORK IN FINLAND
ALESSANDRA LEONE

Talent Manager
Sao Paolo, Brazil
alessandra.leone (at) businessfinland.fi
tel. +55 11 9439 65487

The Embassy of Brazil in Helsinki is the main diplomatic representation of the government and the people of Brazil in Finland. It has jurisdiction over the territory of Finland.

Leadership

Ambassador Luís Antonio Balduíno Carneiro

Evac is the world’s leading provider of integrated water and waste management systems, as well as corrosion-protection systems, for the marine, offshore, and building industries. Evac is the world’s leading provider of vacuum collection systems, wastewater treatment systems, fresh water generation systems, dry and wet waste treatment systems, marine growth prevention systems, and corrosion protection systems. Their cutting-edge solutions and services have been helping leading global players in these industries to significantly reduce their environmental footprint for 40 years.
CONTACTS
Cyril Bernard

The Finnish mbassies and consulates are generally located around the world promote the interests of Finland and Finns abroad. The embassy is handling the general pollical tasks and they are working with the official tasks.

Consular missions refer to consulates general, consulates, and offices under the administration of a consulate general, headed by a career official, or honorary consulates, led by an honorary consul.

In addition, they are an integral part of the network of Finnish activities in the host country.

CONTACTS

Lasse Keisalo, Consulate of Finland

Lawyer, OAB/PE 9.220

National and international practice in the areas of Customs, Tax, Business and Foreign Trade Law.

Consul of Finland in Brazil, with jurisdiction in the states of Pernambuco, Alagoas, Paraíba and Rio Grande do Norte.

Founder and current president of the Customs Law and Foreign Trade Commission of OAB/PE.

Author or co-author of articles with legal, economic and/or geopolitical content published in digital media and widely circulated press.

Born in Recife/PE, on July 9, 1962.

Son of Gileno Inocêncio Lima, RFB tax auditor, and Maria Auxiliadora de Azevedo Lima, plastic artist, both of whom are now deceased.

From January 1980, he started, simultaneously, the Law course at the traditional Recife Faculty of Law, an institution of the Federal University of Pernambuco, and the Economics course at the Faculty of Human Sciences of Recife/PE.

He held the position of Secretary of the Parliamentary Cabinet of the Federal Chamber of Deputies, providing services of Cabinet of Federal Deputy in Pernambuco.

He attended a university extension course in Political Science at the National University of Brasília.

He worked as a parliamentary assistant in the National Constituent Assembly that culminated in the promulgation of the Constitution of the Republic in 1988.

He founded and was the first secretary of the Pernambuco Business Lawyers Association – AAEPE

He was legal director of the Pernambuco Commercial Association for twelve years.

He was the holder of the Port Authority Council of the Port of Suape, in Pernambuco, for twelve years.

In 2006 he received the Trophy for "Best Customs Lawyer in Brazil", in São Paulo, chosen in a public opinion poll in entities linked to Foreign Trade.

In 2006 he received the "Anita Garibaldi Trophy", in Rio Grande do Sul, in recognition of his legal services.

In 2006 he received the "Pride of Pernambuco Trophy", in commemoration of the 180th anniversary of Jornal Diário de Pernambuco.

In 2007 he received the "Troféu Guerreiro", from the newspaper "O Eco do Vale", from the city of Bento Gonçalves / RS.

In 2008, he received the "Medal of Merit José Mariano", from the City Council of Recife.

He is Commander of the "Order of Consular Merit", awarded by the Consular Corps of Brazil.

He is Knight Templar Hospitaller of the Order of Saint Thomas of Acre of England.

He is a cattleman and honorary citizen of the Municipality of Chã Grande, in Pernambuco.

Hobeco is a Vaisala partner that provides meteorological monitoring technology, adaptable to all types of climates. Hobeco operates in aviation, meteorology, hydrology, renewable energy and many other industries. Hobeco services include equipment integration, installation and maintenance, systems and stations, software and hardware training, and preventive maintenance. Vaisala’s reliable and economical systems and technologies have been implemented all over the world.
CONTACTS
Gilson Lima Feitosa, Diretor

ICEYE is a world leader in the New Space segment. The company manufactures and operates the largest SAR constellation in the world, empowering its commercial and government customers with unmatched persistent monitoring capabilities for any location on Earth.

ICEYE’s technology delivers multi-mode imaging and unrivaled coverage, both day and night, in any weather condition.

We help our customers to make informed, data-driven decisions to address time-critical challenges in multiple sectors such as environment, mining, oil & gas, forestry, natural catastrophe response and recovery, security, defense and intelligence.

ICEYE sells SAR data, mission systems and solutions to Governments, national agencies and to the private sector. The company has a growing reputation for delivering innovation and real value to its customers.

Headquartered in Espoo, Finland, ICEYE has a dedicated team based in Brazil to serve its growing Latin American customer base.

João Augusto Lobato Rodrigues

João Augusto Lobato Rodrigues is an executive of the Líder group, partner of Rio das Flores EP Ltda., partner of the São João holding e Participações Ltda., economist graduated from the University of the Amazon, a specialist in Price Management by Provar / USP, holds an MBA from FGV / RJ in Business Management and Marketing, Master (MSc) in Natural Resources and Local Development in the Amazon by NUMA /UFPA and PHD in Administration from the PPAD of the University of the Amazon – UNAMA. Researcher at the Gesdel Research Group – Local Management and Development – UNAMA / Brazil.

Konecrains was formed in 1994. Konecranes is a world-leading group of Lifting Businesses. They provide lifting solution and equipment that increases the productivity and effectiveness of a business for a board range of customers. Their customers include manufacturing and process industries, shipyards, ports and terminals. Headquarters are located in Hyvinkää, Finland.

CONTACTS

Leandro Silva, Senior Controller

Marcos Jarne

Marcos Jarne has more than 15 years of experience in law practice and in business deals (fintech, banking, capital markets, M&A, VC/PE investments).

Marcos has worked in prominent law firms in Brazil (Pinheiro Neto, Machado Meyer) and in Europe (Spain, Italy). His work experience includes the family office and venture capital firm of investors who control international companies (publicly traded and privately held) as well as Nubank, a leading fintech in Latin America.

Law degree from PUC-SP (Brazil) and postgraduate studies in finance at Insper (Brazil). Executive Education at Harvard Law School and at MIT.

Metso Outotec is a frontrunner in sustainable technologies, end-to-end solutions and services for the aggregates, minerals processing, metals refining and recycling industries globally. Metso Outotec is a unique company in its industry, with strengths in technology and R&D, product and process excellence, and scale, as well as its global service offering footprint. In Brazil, Metso Outotec has several locations and distributors that operate in mining, aggregates and metal refining.

CONTACTS
Marcelo Motti, Vice president of Sales

Normet is a fast-growing and innovative technology company. Normet helps their mining and tunnelling partners to continuously improve their processes, increase the safety and productivity of their underground activities, and improve the sustainability of their operations. Their underground offering includes equipment, construction chemicals, rock reinforcement, and a range of different services.

 
CONTACTS
Odilon Mendes, Managing Director

Patrícia Coutinho is a lawyer and a journalist with vast experience in tax law, brazilian hospitality sector and diplomacy.
She is an Honorary Consul of Finland and Swedcham representative in Minas Gerais State and  current director of three associations: ABIH MG (Association of Hotels), ABRAJET (Association of Tourism Journalists) and the Consular Corps of Minas Gerais.
As a lawyer she works with business and tax law, in consultation as well as litigation, for large and nationwide known companies, unions and associations.
Former president of ABIH MG (Hotel Industry Association) during the most remarkable moment of tourism and sport in Brazil, she had the opportunity to assist in organizing major events together with ABIH members,FIFA, COI, Convention Bureau, Abrasel, ACMinas, CDL, Embassies,Secretary of State, BELOTUR, Ministry of Tourism, among many others
She holds a postgraduated degree in Tax Law from PUC/MG, an MBA in Business Economics from FGV/SC and an MBA in International Business with a focus on International Trade Management from ABRACOMEX.
She is also a columnist for “Diplomacy and Tourism” at Jornal MG Turismo. 

Pemamek is a global welding and production automation provider. The company is specialized in designing and manufacturing automated systems for heavy metal industries. Founded in 1970, the company is a family-owned limited company with solid finances (AAA-rated company).

Pro4Edu is a nucleus of academics aimed to provide technological interaction to the classroom, through digital pedagogical resources developed by specialists around the world. Our pillars for the selection of digital applications are: a proven increase in student learning, professors' adherence to ease their daily activities, and the delivery of a superior value proposition to institutions, to increase student retention and acquisition. With that in mind we've chosen Finland as our main partner to bring solutions for the Brazilian market, so as to strengthen the Finnish recognition focused on education.

CONTACTS

Alexandre Merofa - Director

Tel. +55 11 99393-4147

email address [email protected]

Maurício Rodrigues - Chefe de operações de negócios

tel. +55 (11) 99816-1145

email address [email protected]

Samuli Seilonen

Samuli is currently the Area Sales Director for Latin America & the Caribbean at Mantsinen. Master of Science in International Business from the Helsinki School of Economics, Samuli has a consulting background with almost 15 years at Finpro (current Business Finland) in Spain, Portugal and Brazil. He is specialized in developing sales and distribution channels for Finnish companies in the Portuguese & Spanish speaking world.

Techtools operates in a network model that gathers information about key health players, promoting business and partnerships in a win-win model for all actors in the chain. Techtools integrates healthcare value chain services and processes leading to the best innovations, increasing efficiency and reducing costs. Their solutions personalize patient access and facilitate the connection of legacy systems with future technologies, ensuring efficient management vision, ecosystem governance and the installation of culture across the entire value chain.

CONTACTS

Jeff Plentz, CEO

Short Bio of
Teresia Diana Lewe van Aduard de Macedo Soares, Ph D.

T. Diana Lewe van Aduard de Macedo Soares has been Honorary Consul General of Finland in the States of Rio de Janeiro and Espírito Santo, Brazil, for 15 years (2005-2020).
She is professor of strategy of Pontifical Catholic University of Rio de Janeiro (Puc-Rio), Department of Business Administration (since 1996; on leave as of April 2022).
Currently she is a researcher of the Brazilian National Research Council (CNPq, PQ 1 since 2005), and Ambassador of Tourism of Rio de Janeiro State (appointed in 2019)
Diana was granted the title of Scientist of the State of Rio de Janeiro with projects funded by Faperj (2014 -2020).
She was also the coordinator of Business Administration and Economics fields at Faperj (Foundation in support of research in Rio de Janeiro State (2012-2018).
Previously, she worked as visiting professor of strategy at the Helsinki School of Economics, Finland (1981-1987).
She is author/coauthor of 4 books and 81 research papers in scientific journals in the fields of strategy, strategic alliances and networks, innovation and sustainability..Also, she presented around 132 scientific papers at international conferences and has been awarded several Best Paper Awards at some of these conferences.
As professor she supervised hundred and six doctoral and master dissertations/theses..
In 1981 she obtained a multidisciplinary Doctoral/ Ph D degree with the highest distinction from the University of Montreal, Canada. Later she completed a summer course for Professors at Harvard Business School.
In the beginning of her professional life she worked at Carven France, as well as Mead Johnson, France and later as consultant at Gordon Clements Associates in Canada while doing her postgraduate studies. She also did some consulting for IBM Brasil.
Diana has received several awards and prizes, among others from the Pontifical Catholic University (2001, 2016, 2020,2021)as well as from the Global Business and Technology Association, USA, in 2018, notably, the "Fellow Award for Outstanding Scholarship & Commitment".
In 2020 she was decorated by the Finnish Government with the Order of the Lion of Finland as Commander..

Tommi Vuorinen is a former diplomat, who served as a Consul of Finland in São Paulo from 2017
to 2019. Before that he served as a Deputy Head of Mission at the Finnish Embassy in Tehran, Iran.
At the Ministry for Foreign Affairs in Helsinki he served at the Unit for Russia and at the Unit for
International Environmental Policy.
After leaving diplomacy, Mr. Vuorinen has worked as an investor and futures trader in Brazil and
Europe.
He holds a Master of Arts degree in East Asian Studies from the University of Helsinki. He has also
succesfully passed all 3 levels of CFA exam by the CFA Institute.

Valmet is the leading global developer and supplier of process technologies, automation and services for the pulp, paper and energy industries. Valmet’s services cover everything from maintenance outsourcing to mill and plant improvements and spare parts. The strong technology offering includes pulp mills, tissue, board and paper production lines, as well as power plants for bio-energy production. Valmet’s advanced automation solutions range from single measurements to mill wide turnkey automation projects.

CONTACTS

Pedro Paciornik, Strategy, Quality and
Marketing Manager