Tommi Vuorinen

Tommi Vuorinen is a former diplomat, who served as a Consul of Finland in São Paulo from 2017
to 2019. Before that he served as a Deputy Head of Mission at the Finnish Embassy in Tehran, Iran.
At the Ministry for Foreign Affairs in Helsinki he served at the Unit for Russia and at the Unit for
International Environmental Policy.
After leaving diplomacy, Mr. Vuorinen has worked as an investor and futures trader in Brazil and
He holds a Master of Arts degree in East Asian Studies from the University of Helsinki. He has also
succesfully passed all 3 levels of CFA exam by the CFA Institute.

Phone Number
+55 (12) 99710-6868
Patrícia Coutinho

Patrícia Coutinho is a lawyer and a journalist with vast experience in tax law, brazilian hospitality sector and diplomacy.
She is an Honorary Consul of Finland and Swedcham representative in Minas Gerais State and  current director of three associations: ABIH MG (Association of Hotels), ABRAJET (Association of Tourism Journalists) and the Consular Corps of Minas Gerais.
As a lawyer she works with business and tax law, in consultation as well as litigation, for large and nationwide known companies, unions and associations.
Former president of ABIH MG (Hotel Industry Association) during the most remarkable moment of tourism and sport in Brazil, she had the opportunity to assist in organizing major events together with ABIH members,FIFA, COI, Convention Bureau, Abrasel, ACMinas, CDL, Embassies,Secretary of State, BELOTUR, Ministry of Tourism, among many others
She holds a postgraduated degree in Tax Law from PUC/MG, an MBA in Business Economics from FGV/SC and an MBA in International Business with a focus on International Trade Management from ABRACOMEX.
She is also a columnist for “Diplomacy and Tourism” at Jornal MG Turismo. 

Phone Number
+55 (31) 98477-0534
Geraldo Leite Hertz

Personal Information:

Name: Geraldo Leite Hertz

Date of Birth: Dec-18-1979

Nationality: Brazilian

Address: Rua Comendador Azevedo, 224

90220-150 –Porto Alegre – Brasil

E-mail: [email protected]

Phone: 55-51-3346.8488

Marital States: Married



Graduate of Business Administration – emphasis on entrepreneurship and succession, at PUC-RS


Additional Education:

Course in human resources – USEN (SEBRAE Business School)

PADE - Unisinos (Executive Development Program)


Professional Experience:

Director and shareholder of Kley Hertz Farmaceutica S/A

Consul Honorario da Finlandia em Porto Alegre



English – Intermediate

Spanish – Intermediate


Additional Information:

Mamber of EO (Entrepreneurs' Organization)

Gilberto Azevedo Lima

Lawyer, OAB/PE 9.220

National and international practice in the areas of Customs, Tax, Business and Foreign Trade Law.

Consul of Finland in Brazil, with jurisdiction in the states of Pernambuco, Alagoas, Paraíba and Rio Grande do Norte.

Founder and current president of the Customs Law and Foreign Trade Commission of OAB/PE.

Author or co-author of articles with legal, economic and/or geopolitical content published in digital media and widely circulated press.

Born in Recife/PE, on July 9, 1962.

Son of Gileno Inocêncio Lima, RFB tax auditor, and Maria Auxiliadora de Azevedo Lima, plastic artist, both of whom are now deceased.

From January 1980, he started, simultaneously, the Law course at the traditional Recife Faculty of Law, an institution of the Federal University of Pernambuco, and the Economics course at the Faculty of Human Sciences of Recife/PE.

He held the position of Secretary of the Parliamentary Cabinet of the Federal Chamber of Deputies, providing services of Cabinet of Federal Deputy in Pernambuco.

He attended a university extension course in Political Science at the National University of Brasília.

He worked as a parliamentary assistant in the National Constituent Assembly that culminated in the promulgation of the Constitution of the Republic in 1988.

He founded and was the first secretary of the Pernambuco Business Lawyers Association – AAEPE

He was legal director of the Pernambuco Commercial Association for twelve years.

He was the holder of the Port Authority Council of the Port of Suape, in Pernambuco, for twelve years.

In 2006 he received the Trophy for "Best Customs Lawyer in Brazil", in São Paulo, chosen in a public opinion poll in entities linked to Foreign Trade.

In 2006 he received the "Anita Garibaldi Trophy", in Rio Grande do Sul, in recognition of his legal services.

In 2006 he received the "Pride of Pernambuco Trophy", in commemoration of the 180th anniversary of Jornal Diário de Pernambuco.

In 2007 he received the "Troféu Guerreiro", from the newspaper "O Eco do Vale", from the city of Bento Gonçalves / RS.

In 2008, he received the "Medal of Merit José Mariano", from the City Council of Recife.

He is Commander of the "Order of Consular Merit", awarded by the Consular Corps of Brazil.

He is Knight Templar Hospitaller of the Order of Saint Thomas of Acre of England.

He is a cattleman and honorary citizen of the Municipality of Chã Grande, in Pernambuco.

Henrique Soárez

Henrique Soárez is Honorary Consul of Finland in Fortaleza – CE. He graduated in Electricity Engineering from Universidade de São Paulo (1995) and has an MBA from MIT Sloan School of Management (2000).

He began his professional career as a strategy consultant. During his 5 years with McKinsey & Company he served clients from various industries and functions in Brazil, Venezuela, Colombia, Mexico and Canada. Since 2005 Henrique acts as head of operations for a private school and college in Fortaleza.

He is fluent in Portuguese and English and conversational in Spanish. Henrique is married and father to 3 daughters.

Jan R. E. Jarne

Jan held several executive positions with major US and UK banks and was Director of International of Banco Itau. He left international banking to co-found Brazil’s second-largest metals trading and mining group with global reach and developed Brazil’s first concession granted to consortium of hydropower self-producers.

Subsequently, he founded Invest Partners, a cross-border M&A and private equity investment advisory boutique. He participated in the Government’s privatization program and the country’s largest bankruptcy reorganization. He also made investments in start-up ventures.

Member on several Boards of companies and foundations and certified by Brazilian Institute of Corporate Governance. Holds MBA from Thunderbird School of Global Management and B.Sc. in Industrial Engineering from the University of Massachusetts. He is H. Consul General Emeritus of Finland in São Paulo.



Phone Number
(11) 98346-3639
Luiz Henrique Pereira da Fonseca

Luiz Henrique Pereira da Fonseca is an ambassador, graduated with a bachelor's degree in Legal and Social Sciences from the Faculdade Nacional de Direito and as a diplomat from the Rio Branco Institute, in 1968. After 47 years of diplomatic career, 21 of which as ambassador, he retired in October 2015, aged 70. At the Itamaraty headquarters, initially in Rio de Janeiro and later in Brasília, he worked in both political and economic sectors, before being director of the Brazilian Cooperation Agency. Abroad, he served in the following Posts:

(1) mission with the OAS, in Washington, from 1972 to 1974;
(2) delegation to the UN, in Geneva, from 1974 to 1979;
(3) embassy in Santiago, from 154 1979 to 1981;
(4) representation in London from 1983 to 1987;
(5) Embassy in Lisbon, from 1990 to 1994, when he was promoted to ambassador;
(6) Embassy in São Salvador, from 1995 to 2000;
(7) Embassy in Helsinki, from 2001 to 2006;
(8) consulate general in Milan, from 2008 to 2012;
(9) Consulate General in Istanbul from 2012 to 2015, when he retired.

It is considered that diplomats, servants of the State and not of the governments in turn, should have as their basic orientation the Constitution and the UN Charter, and as their main task to try to increase the power of Brazil in the concert of nations, in a way that always responsible and pragmatic. Author of the book IMO, political vision of a specialized agency of the United Nations, published by FUNAG.

Honarary awards: Order of Rio Branco, Grand Cross; Lion Order of Finland, Grand Cross; José Matias Delgado Order of El Salvador, Grand Cross; Order Infante Don Henrique of Portugal, Grand Officer; Order Liberator San Martin of Argentina, Grand Officer; Order Bernardo O'Higgins of Chile, Grand Officer

João Augusto Lobato Rodrigues

João Augusto Lobato Rodrigues


João Augusto Lobato Rodrigues is an executive of the Líder group, partner of Rio das Flores EP Ltda., partner of the São João holding e Participações Ltda., economist graduated from the University of the Amazon, a specialist in Price Management by Provar / USP, holds an MBA from FGV / RJ in Business Management and Marketing, Master (MSc) in Natural Resources and Local Development in the Amazon by NUMA /UFPA and PHD in Administration from the PPAD of the University of the Amazon – UNAMA. Researcher at the Gesdel Research Group – Local Management and Development – UNAMA / Brazil.


Phone Number
(91) 8417-4777
Email Address
Sergio Chamone

Sergio Chamone

Sergio Chamone: Honorary Consul General of Finland in Rio de Janeiro and Espírito Santo, President of Finncham Brazil and Tourism Ambassador of the State of Rio de Janeiro.  He was President of the Nordic Cultural Institute Brazil – Finland in the triennium 2011/14, Counselor of the Federation of Industries of the State of Rio de Janeiro-FIRJAN (2006-2016) and of the Commercial Association of Rio de Janeiro-ACRJ (2012-2017).  He is an entrepreneur in the IT sector, with extensive experience in networking and entrepreneurship.  Master in Production Engineering and graduated in Electrical Engineering both from PUC-RJ.  He was Co-founder and CEO of Logical Systems from 2004 to 2015. Logical was a pioneer in Brazil in the development of mobile technologies for Cell Phones, Smartphones, Tablets for corporate customers.  He worked from 1993 to 2001 at Xerox do Brasil, in the areas of Quality, Corporate Audit, Product Launch and Marketing.  He was one of the member on Xerox's successful participation in the 1993 National Quality Award and a member of the Xerox Mexico reengineering team.  In 2021, he received the Decoration: SOAMAR RIO (Sociedade de Amigos da Marinha do Rio de Janeiro) for his commitment to cooperation with the Brazilian Navy.


Phone Number
Teresia Diana Lewe van Aduard de Macedo Soares

Short Bio of
Teresia Diana Lewe van Aduard de Macedo Soares, Ph D.

T. Diana Lewe van Aduard de Macedo Soares has been Honorary Consul General of Finland in the States of Rio de Janeiro and Espírito Santo, Brazil, for 15 years (2005-2020).
She is professor of strategy of Pontifical Catholic University of Rio de Janeiro (Puc-Rio), Department of Business Administration (since 1996; on leave as of April 2022).
Currently she is a researcher of the Brazilian National Research Council (CNPq, PQ 1 since 2005), and Ambassador of Tourism of Rio de Janeiro State (appointed in 2019)
Diana was granted the title of Scientist of the State of Rio de Janeiro with projects funded by Faperj (2014 -2020).
She was also the coordinator of Business Administration and Economics fields at Faperj (Foundation in support of research in Rio de Janeiro State (2012-2018).
Previously, she worked as visiting professor of strategy at the Helsinki School of Economics, Finland (1981-1987).
She is author/coauthor of 4 books and 81 research papers in scientific journals in the fields of strategy, strategic alliances and networks, innovation and sustainability..Also, she presented around 132 scientific papers at international conferences and has been awarded several Best Paper Awards at some of these conferences.
As professor she supervised hundred and six doctoral and master dissertations/theses..
In 1981 she obtained a multidisciplinary Doctoral/ Ph D degree with the highest distinction from the University of Montreal, Canada. Later she completed a summer course for Professors at Harvard Business School.
In the beginning of her professional life she worked at Carven France, as well as Mead Johnson, France and later as consultant at Gordon Clements Associates in Canada while doing her postgraduate studies. She also did some consulting for IBM Brasil.
Diana has received several awards and prizes, among others from the Pontifical Catholic University (2001, 2016, 2020,2021)as well as from the Global Business and Technology Association, USA, in 2018, notably, the "Fellow Award for Outstanding Scholarship & Commitment".
In 2020 she was decorated by the Finnish Government with the Order of the Lion of Finland as Commander..

Wilson Andrade

Wilson Andrade
Businessman and economist, with vast experience in the areas of company mergers and acquisitions, international relations and foreign trade, industry and agribusiness, Wilson Andrade has presided over various sector entities in Brazil and abroad.
Since 2011, he has also focused on the forest sector, on the board of the Bahian Association of Forest Based Companies (ABAF), which takes part in more than 40 different state and national forums, where a constant exchange of information and experiences takes place, contributing towards formulating public and private policies for the continuous development of forest activities.

Phone Number
(71) 98801-3000