Defense Committee:

Defense Committee aims to map state-of-the-art Defense technologies and best practices in Finland that could be implemented in Brazil. Establish high level contact with Brazilian Armed Forces. Promote match making between Brazilian and Finnish Companies and also company consortiums to exploit most promising business opportunities. Build and keep a reliable network for Defense specialists to boost commercial businesses and investments between Brazil and Finland.

João Bordon

Committee’s President

Career civil servant and policy specialist with 10+ years of experience in public policy-related fields across different industries. Brazil-based Senior Advisor of Business Finland. Certificate in Governability, Political Management, and Public Management from Getulio Vargas Foundation (FGV-SP)/Development Bank of Latin America (CAF). Extension courses at Saint Paul Business School and Aalto University.

Members of Defense Committee

Daniel DA. Silva       Sergio Chamone       Jan Jarne

Digitalization Committee:

Digitalisation Committee aims to map state-of-the-art digitalization technologies and best practices related to 5G, Industry X, Smart Cities in Finland. Promote matchmaking between Brazilian and Finnish Companies in order to exploit the most promising business opportunities, establishing a valuable partnership for market entrance. Build and keep a reliable network for digitalization specialists to boost commercial businesses and investments between Brazil and Finland.

Fernando Hussni

Committee’s President

Fernando Hussni is the Head of Sales for Enterprise business in Nokia Brazil. He has over 40 years of experience, working on telecommunication Projects implementation/operations, turnkey project management, business development, and sales. From the last 20 years is being dedicated to sales management in different domains. Fernando is Electronic Engineer with an MBA in Business Administration and is based in São Paulo. From the current role, he has been closely working with Finnish companies in order to fit composed solutions demanded from different Brazilian market segments.

Members of Digitalisation Committee

Jefferson Plentz – Fernando Campos – Moreno Magon – Matti Landin

Health Committee:

Health Committee aims to map the state-of-the-art healthcare companies in Brazil and Finland to promote the most promising business opportunities among these two countries, establishing a valuable partnership for healthcare development and market entrance. Building and keeping a reliable network for healthcare specialists to boost commercial businesses and investments between Brazil and Finland.

Jeff Plentz

Committee’s President

Techtools ventures president and boarder leader. Serial entrepreneur and investor for innovative markets with 28 years´ experience. Plentz served as executive and consultant for large Brazilian and foreign companies, always working in the innovation and technology sectors. He has a bachelor’s degrees in technology (Universidade Presbiteriana Mackenzie – SP) and engineering (Centro de Preparação de Oficiais da Reserva de São Paulo – CPOR/SP), an MBA (Pontifícia Universidade Católica de São Paulo) and business specialization (University of Irvine – USA). He is a healthcare doctoral student at Universidade Federal de Ciências da Saúde de Porto Alegre (UFCSPA)

Members of Health Committee

Fabio Ribas Ardeola, Andrea Guatelli, Luís Corrêa

Legal Committee:

Legal and Business Committee aims to discuss important matters for Finnish companies based in Brazil such as intellectual property, labor, environmental and competition legislations. Thus contributing to establish valuable legal support for market entrance. Building and keeping a reliable network for legal specialists to boost commercial businesses and investments between Brazil and Finland.

Andrea Guatelli

Committee’s President

Andrea Guatelli is a general counsel with an extensive background in International Relations and Pharmaceutical matters. She has been working in the Life Sciences area for over 15 years, being responsible for all legal matters involving international partnerships, Science & Technology regulation, Government Relations (OPAS, PNI, ANVISA, WHO, NHI), and also Compliance policies, audit processes and practices (incl.FCPA, GDPR, LGPD).

Andrea is a Lawyer with a specialization in international law at the University of São Paulo, and also at the Université du Quebec/CA. She comes from a background as the Legal Director at the Butantan Institute with an extended period of professional qualification that earned her international recognition. From the current role, she has been providing legal advice for national and international biotech companies, in the ANVISA sanitary regulation, IP and R&D matters.

Members of Legal Committee

Renato Pacheco

Education Committee:

Education Committee aims to map and introduce in Brazil Finnish “State of art know-how in education”. Promote match-making between Brazilian and Finnish Companies, Universities, and Governments.

Maxwill Braga

Committee’s President

Max holds a master’s degree in Finland, he studied Education and Globalization at the University of Oulu in 2010-12. He graduated in International Relations from the University of Brasilia. He has experience with facilitation; implementation, monitoring and evaluation of educational programs; management of projects; and team leadership. From 2014-2016 he coordinated the Finnish program muuvit.com in Brazil that reached 20.000 students and 600 teachers.   

Also in 2014, he became part of the Lemann Foundation Talents of Education network in Brazil. He is a member of the international community of Art of Hosting Meaningful Conversations. In 2018, he carried out a traineeship as an associated facilitator in the Organizational Performance Group in Connecticut USA.

Members of Legal Committee

ESG Committee

ESG committee aims to promote ESG awareness, debate its impacts, integration to companies’ culture and increased future competitiveness influence. The ESG Committee aims to clarify concepts and potential future development, share good practices and experiences, as well as promote and engage Finnish companies to adopt ESG culture in their organizations as business strategic element.

Flavia Vieira

Committee’s President

Flávia holds a bachelor´s degree in Psychology , specialization in Business Strategy and M&A from INSEAD, an MBA in Human Resources from FIA/USP . She has more than 20 years of experience in HR acquired in managing Latin American countries , working for multinational companies in the chemical , pharmaceutical and metallurgical segments in the main areas of strategy, merger and acquisition , change management, diversity, engagement and talents.

Pedro Ferraz Paciornik

Committee’s President

Pedro is Head of Strategy, Quality and Marketing – South America, for Valmet, world’s leading global developer and supplier of technologies, automation and services for the pulp, paper and energy industries, with extensive experience in communication, strategy and cross-cultural management. With a large international experience Pedro has performed management roles in many parts of the world, integrating organizations and businesses into different cultures.

Communicator, graduated from UFPR (Federal University of Paraná State – Brazil), he started his international development journey on his early school days at Lycée Montaigne in Paris. After different experiences, with special highlight on his Marketing teaching days, Pedro had an important role in Volvo Group Asia expansion strategy before coming back to Brazil to settle his family and start working at Valmet South America